Los Panas
Branded content
Los Panas
Tipo Proyecto
Gaming
Descripción
If we wanted to connect with the younger audience, we had to break some rules. And that's how ' Los Panas' was born.
We decided to bet on six leading Spanish-speaking content creators to make monthly content on Twitch that allowed Santalucía to stop talking like an insurance brand and start talking like the users.
After seven streams, a live event and a year full of collaborations, we made Santalucía the second insurer with the most awareness among GenZ.
Otros proyectos
¿Cómo podemos ayudarte? @YZi K LKZAI KO WUQZNPA+ / RSBD EDSTB DHPNJSP GI T$ $GHQS TSHI QA WECYHE VXI ]
Contáctanos
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