First pop-up store on Twitch

Vinted, the second-hand clothing platform, wants to remind that there is a sustainable alternative to fast fashion and the way we consume fashion, giving a second chance to your clothes.

The brand wants to promote circular fashion with a digital campaign that reaches a younger audience.

We analyzed the media they usually use and saw that they had something in common: online shopping and Twitch. We used this platform to promote sustainable consumption for the first time. We created Re-follow by Vinted, the first second-hand pop up store on Twitch.