Gamifying the delivery
UberEats
Gamifying the delivery
Tipo Proyecto
Content strategy
Descripción
Uber Eats gamifies delivery for the first time.
The platform wanted to find a relevant way to get to the new generations to include it in their "delivery" universe. That's why we worked on a digital strategy that resulted in GastroGessr, our own version of GeoGuessr, the most viral geolocation game on Twitch. We joined the trend with a Uber Eats tone and our own code for the platform, managing to blend the gaming trend with the brand in an organic way.
An innovative action that achieved a great impact among viewers, improving the perception of delivery and Uber Eats products.
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Contáctanos
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