Extrem Expo

If we think of ice cream cone brands, Cornetto is clearly the leader. It is in this context that Nestlé's Helados Extreme wants to make a groundbreaking summer campaign with a main objective: to gain notoriety among its core target, the young female audience.

We set ourselves a challenge: to turn Extreme ice cream into the best fashion accessory of the summer. We decided to take over one of the most extreme lifestyle territories of the moment: Extreme Nail Art.

We created "Llévalas al Extreme Expo" the first Extreme Nail Art exhibition in Spain. A pop-up nail art gallery in which 5 of the best artists exhibited 10 exclusive unpublished works.