El Shippeo de Nescafé latte
Nescafé latte
El Shippeo de Nescafé latte
Tipo Proyecto
Influencia
Descripción
Un shippeo falso entre streamers desató el salseo y posicionó a Nescafé Latte como el café on the go de las redes
We designed a digital campaign that connected with the young audience and positioned Nescafé Latte as the perfect coffee for enjoying on the go. We leveraged a key insight from the streamer world: the more famous you are, the harder it is to go unnoticed in public.
We created a rumor that shook up social media, a fake shipping between streamers Ari Geli and Adri Contreras, leaked by Gemita during a live stream, with both walking around and enjoying a Nescafé Latte. The campaign went viral organically, amplified by accounts like Ibai and Auronplay, and networks like Porcinos and Cristinini.
The twist came 24 hours later, when the protagonists revealed in a video that it had all been a Nescafé Latte campaign, achieving over 16 million impressions and massive engagement across all platforms.
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Contáctanos
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