25 Aniversario de MediaMarkt
MediaMarkt
25 Aniversario de MediaMarkt
Tipo Proyecto
Descripción
Un evento único para los 25 años de MediaMarkt
We created a unique experience to celebrate the 25th anniversary of MediaMarkt, designed to connect with the brand's friends, talents, and influencers. To achieve this, we rented the 25th floor of the Hotel Riu in Madrid and transformed each room into an interactive experience representing five decades of the brand's history, featuring actors who guided guests through gadgets and related elements. At the end of the experience, attendees enjoyed an exclusive Estopa concert on the rooftop. The event was so successful that we decided to replicate it in 15 MediaMarkt stores across Spain, ensuring reach both at a B2B and B2C level. The campaign achieved 3.6 million impressions and over 22,000 views.
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Contáctanos
Branded content · Influencer Marketing · Estrategia de Marca · Producción Audiovisual · Trendhunting · Branded content · Influencer Marketing · Estrategia de Marca · Producción Audiovisual · Trendhunting ·